RE:WEAR

Re:wear Brand
Rediscover Style, Rediscover Quality.

A thrift shop where pre-loved fashion from renowned brands finds new life. Dedicated to providing a selection of quality clothing and accessories at affordable prices, Re:wear offers a stylish alternative to fast fashion.

Solution:
The brand identity is anchored in core values of style, vintage appeal, and quality craftsmanship. A distinctive wordmark logo was created, subtly incorporating a reversed “:” to symbolize “re,” resembling a star that signifies elegance.

The chosen color palette reflects a vintage aesthetic, curated to evoke nostalgia and timeless appeal. Each hue was meticulously selected to convey the essence of the brand.

In the design approach, layout played a crucial role in ensuring consistency across various elements, from posters to packaging. Typography was deliberately chosen to complement the brand identity, maintaining focus on the name and core values.

Associations: modern, clean, stylish, simple, minimalist, aesthetic.
Brand Keywords: stylish, vintage, quality

Project Scope: Visual Identity Design
Photos from Pexels by cottonbro