Aristocrat Ice Cream

The Task

An ice cream manufacturer in Bulgaria – Jimmys, approached us with a request to make a truly innovative packaging design. For this project, our creative team was given the responsibility of coming up with an idea that would stand out, and then bring it to life.

Execution

There were many ideas during the discussion. We always initially showcase 3-5 creative sketch concepts. The client chose an idea that had not previously been offered in the ice cream market – the aristocrat. The naming of the project, the creation of the characters, as well as the execution of the idea were all our responsibility in this project, to build entirely from scratch.

The key element of the packaging design, is responsible for the formation of emotional contact with the customer, our characters – the aristocrats. For each of them we came up with an individual title associated with the ice cream flavor – this is how the French, English and Spanish aristocratic characters come to life:

• The Marquess of Mint & choco Chips
• La Comtesse de Vanilla & Choco Chips & Cookies
• The Lord of Caffe
• El Senor de Banana & Choco Chips
• The Baroness of Chocolate
• La Vicomtesse de French Vanilla
• The Duchess of Blueberry & Choco Chips

The illustrations 

The artists studied the costumes and hairstyles typically found in the 18th century, which were drawn in great detail. While for the food zone, we used photos of real ice cream. Photographing ice cream is not an easy task. It constantly melts. After shooting, the photos were carefully retouched by our artists and added into the final project.