Fruit jelly “Bloop”


Berry Fruit Jelly “Bloop” are delicious and healthy desserts for kids filled with natural berry flavors. Each jar is a unique colorful character that makes treats even more fun!

The “Bloop” jar becomes not only a tasty snack, but also a child’s friend and an interesting, fun and colorful toy! And the logo, colors and typography on the packaging mimic the properties of the jelly itself. Shape of the jar also mimics the physical properties of the jelly. 
The degree of twist, “waviness” of the package shows the variety of flavors of the product.

It’s a student project.



HSE Art and Design School