Yoppy

The TASK
A client who successfully sells his products in Bulgaria approached us with the task of developing a new brand for him from scratch, with which he could enter the world market.

Stages – Naming
We divided the work into stages and started with naming. The difficulty was that the client wanted a short name, up to 5 letters. Every copywriter knows that the FOOD category is the most difficult category, and all the cool short titles are long gone. The client was offered different options and he settled on YOPPY, as this name has brevity, mirroring, repetition of letters and playfulness.

Design – Execution
In the design of fast-selling products, such as nuts, waffles, and croissants, it is very important to show an appetizing food zone. Therefore, we retouched the nuts very carefully and gave them a central place in the package. The background in this project is black to make it stand out on the shelf. in this category, most of the designs are very colored or light. Excellent color differentiation of each species.

Appetizing packaging with easily recognizable taste turned out.