Thaithada Wang Nam Khiao

Thaithada Wang Nam Khiao (สมุนไพรไทยธาดา) is a relaxing inhalant product and a souvenir from Wang Nam Khiao district. It contains a variety of Thai herbs, renowned for their fresh scent and calming properties, and can alleviate dizziness.

Challenges and Pain Points:

• Preserving Traditional Thai Elements: Incorporate subtle Thai elements into the graphics.
• Brand Name Visibility: Use lettering prominently to ensure the brand name is immediately readable.
• Product Line Consistency: Maintain a consistent brand identity (CI) across diverse product packaging.

Solutions and Ideas:

• Primary Color Choice: Green was chosen for all products to easily convey nature and friendliness, and it’s a favorite color of the brand owner.
• Unique Design Elements: Illustrate the main ingredients or components on the packaging to add distinctiveness.
• Legible Typography: Emphasize the use of large enough font sizes for readability, even in limited space. Additionally, use icons to provide usage instructions, reducing misinterpretation and enhancing clarity.