Lavish smile packaging design

Lavish Smile is a brand that draws inspiration from the majesty of the lion and the wild beauty of the savannah. Our goal is to create unique products and experiences that embody strength, elegance and natural harmony.

Idea and Inspiration
Our client from HHH assigned us a new project – development of a new brand for foreign markets, targeting the distant region of South Africa. We started the project with naming, continued with logo design and a series of packaging.

The Lavish Smile brand was created with those in mind who want to express their inner strength and confidence through freedom and beauty. The lion, a symbol of royalty and nobility, is our inspiration, and the savanna – a place of contrasts and incredible natural harmony – is our source of aesthetic inspiration.

Our target audience are dynamic and confident individuals who are looking for more than just a product. They value art, design and quality, and want to be part of a community that shares the same values.

Execution
The packaging is quite small, so the brand occupies a central place and about 80% of the packaging itself. The remaining 20% are additional illustrations, fudge and fonts. In the project, we use modern serif fonts that emphasize the elegance and strength of the brand.

The colors and backgrounds we have chosen reflect the warmth and natural tones of the savannah, as well as the majesty of the lion. The palette includes earthy hues such as golds, warm browns and sandy beiges, combined with deep and rich tones of greens and blues that symbolize life and abundance in the wild.

Conclusion
Lavish Smile is much more than a brand – it is an expression of refined taste, self-confidence and connection with nature.