Melissa

Melissa unveils new look aligned with a long heritage of farm-fresh goodness

Melissa, a beloved Greek food brand with a 75-year legacy, is revamping its look to highlight its farm-to-fork values. Mixing tradition with modern flair, Melissa is refreshing its image while staying true to its Greek roots. Known for its pasta and wheat products, Melissa is now introducing new, wheat-free options. The new packaging reflects the essence of Greek farmland, with earthy tones and hints of blue inspired by the Mediterranean landscape. Bold statements like “from 100% Greek durum wheat” and “Greek Pasta from Select Greek Fields” shed light on the brand’s commitment to sustainability and supporting local farmers. The logo underwent minor refinements to stay current, while packaging innovations included the creation of clear windows for easy product recognition. Our design strategy unified the brand’s visual identity, streamlined the consumer experience across a diverse pasta range and established a clear portfolio architecture. Ultimately, this updated look celebrates the bond between food, land and community, inviting consumers to enjoy not just a meal, but a story – a narrative rich with tradition, innovation and a deep love for all things Greek.