Project Type: Produced
Client: Mondelez Greece
Product Launch Location: Greece
Packaging Contents: Biscuit and chocolate snack bar
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
Merenda chocolate spreads, the Greek love brand adored by children of all ages (including children-at-heart!) for the last 50 years, decided to enter the snack category. This marked a new era for the brand that aimed to conquer a new, dynamic FMCG category and why not, gain even more fans.
The Merenda logo was redesigned to fit a much smaller package than the classic spread jar. This required a simplification that would not alter its vibrant, playful character. Add to this a delicious product demo that combined the velvety texture of Merenda spread with an extra-crunchy bar, and you have a new snack that is ready to pack a fresh punch in the chocolate bar arena!