Branding and Packaging design for EOS specialty coffees
EOS Specialty Coffees was born out of Mandaguari Ranch’s desire to establish a distinctive coffee brand in the heart of Brazil’s Cerrado Minero. By meticulously selecting the finest beans and employing expert roasting techniques, EOS has carved out a niche as a premium coffee brand.
Our design journey began with a commitment to create a brand identity and packaging that stood out in a competitive market. The logo—a hand offering coffee, crowned by sun rays—symbolizes the care and dedication that goes into every stage of production, setting EOS apart from other brands.
For the packaging design, we opted for a sophisticated yet minimalist approach that effectively communicates the unique attributes of the coffee. The inclusion of a botanical illustration of the coffee plant enhances the visual appeal, evoking a sense of elegance and refinement. The combination of neutral colors accented by gold elements further elevates the premium perception of the product, appealing to discerning coffee enthusiasts.
This thoughtful packaging design not only reflects the quality of EOS Specialty Coffees but also connects with consumers on a deeper level, inviting them to experience the care and craftsmanship behind each cup. With its striking branding and elegant presentation, EOS Specialty Coffees is poised to make a lasting impression in the specialty coffee market.