Wild Souls / Dubai Mall

Wild Souls is a delicatessen based on seeds and nuts, madly in love with nature and great taste. For the company’s expansion into Dubai, we were asked to create a corporate identity that would be based on the core branding but could easily fit into a different Eastern culture.

Inspired by Wild Souls’ philosophy and the bold colors from its branding, we developed a new visual identity where the Wild Souls patterns blend pleasantly with new oriental patterns. To meet the company’s needs, we created a range of packaging for in-store or e-shop orders, as well as a variety of bags and boxes. We maintained the pop character overall, while always paying attention to the verbal communication, ensuring it works correctly in a place like Dubai. The result we aimed for was the feeling of a fresh company with high-quality products.

Extensive research was conducted for the design of the boxes, as they are intended to hold food items that might sometimes be too heavy for a conventional box to handle. A delightful touch is the typography with the main message printed on the inside of each box. In this way, we aimed to elevate the consumer’s taste experience.

This is an identity that will certainly not go unnoticed and will remain unforgettable to the consumer, as it stands out quickly from the competition, which was a key requirement for Wild Souls.