Posaka Rice Chips

The Posaka Rice Chips packaging was conceptualized and designed to create a visually striking and emotionally resonant identity. Posaka is a snack brand offering parboiled air-popped rice chips made with wholesome ingredients like chia seeds, flax seeds, sesame, and parboiled rice. The goal was to reflect the brand’s ethos of innovation and indulgence while maintaining a connection to its natural and flavorful roots.

The packaging design draws inspiration from the core values of Posaka: authenticity, playfulness, and bold flavors. Each flavor—Spanish Tomato, Hot Sweet Chilli, and Peri Peri—is represented by vibrant color palettes that not only catch the eye but also resonate with the flavor profiles. The use of typography and clean layouts ensures easy readability while maintaining a dynamic and energetic vibe.