Sweet Circle | Donut

Sweet Circle | Donut Packaging Design

Sweet Circle, a Chicago-based donut and drinks shop, needed a packaging design as versatile as their brand.

The line art illustration of a donut character holding a branded coffee cup embodies their playful and approachable vibe. The pastel pink and orange palette reflects the brand’s identity while creating a retro-modern aesthetic that feels fresh and inviting. The packaging is designed to work seamlessly across all packaging formats, making it perfect for everything from casual treats to celebratory events, appealing to customers of all ages.