WASH – UNIVERSAL CLEANSING GEL
Packaging project based on custom letters. The idea was literally born in the process of cleaning the bathroom. I, as the author, got so bored with the boring cleaning process that I decided to use a sponge as a tool for creating accent typography.
After the letters were written with the sponge using ink, it became clear that creating packaging for an all-purpose detergent could not be avoided.
WASH is a product for young people who are tired of spending endless amounts of time cleaning. They need a universal, clear and pleasant to use detergent.