MUSH ROOM JAZZ is an outdoor jazz festival. The main idea for creating the identity is the transformation of the shape of a musical instrument into the natural shape of a mushroom.
This is how we convey to the viewer the visual metaphor of the whole festival. To make the identity scalable on any media without any problems, we decided to create an infinite pattern. After all, in nature, mushrooms grow chaotically, in pairs, in groups, one by one. This way the identity is clustered and can be used on any surface.