KLAS KLAS chewing gum

KLATS KLATS is a series of gum wrappers.

Project idea.

The project sign imitates teeth. In the Russian language, there is an interjection that denotes the sound with which people clench their teeth. It sounds like KLATS KLATS. Therefore, the font composition imitates an aggressive bite.

A series of gummies with different flavors in case you want to taste aggressively, inflate the most daring bubble from your gum.

The logo and main dynamic element is hand drawn to better convey the aggressive nature of the letters.