The project began with the client’s brief for the redesign of the packaging.
First, we needed to analyze the market and store shelves to understand the strengths and weaknesses of Astonish’s design and other competing brands. To achieve this, we utilized heat map technology.
Next, we examined the defined standards, requirements, and constraints for household and personal care product packaging to establish a structured design approach.
Given the diverse product categories, it was essential to consider different colors and styles aligned with the brand architecture
Finally, after completing the design, we revisited heat maps and eye-tracking analysis to ensure the process was executed correctly and achieved maximum effectiveness.














