Mixed-Up Cocktail Co.

Shaking Up the Canned Cocktail Scene with Mixed-Up Cocktail Co.

When Little Toad Creek Brewery & Distillery approached us to create a brand identity for their newest venture, Mixed-Up Cocktail Co., we knew we had a challenge worth toasting to. This wasn’t just another canned cocktail, it was a fearless fusion of all-natural ingredients, bold flavors, and a free-spirited attitude. Rooted in the wild heart of the Gila Wilderness in Southwest New Mexico, Mixed-Up demanded a brand as adventurous and unapologetic as its consumers.

The essence of Mixed-Up Cocktail Co. is high-energy, vibrant, and playful, just like the product itself. We set out to craft an identity that would resonate with thrill-seekers, nature-lovers, and those who refuse to color inside the lines. This was more than a drink; it was a lifestyle.

We developed a brand story and visual language that embrace the spontaneous and the unexpected, ensuring Mixed-Up Cocktail Co. stands out in the crowded canned cocktail market. Whether you’re sipping on a Spicy Margarita after a long hike or cracking open a Blood Orange Mule at a bonfire, Mixed-Up was designed to amplify every moment of adventure.

We infused the brand with bright, high-contrast hues and dynamic, unexpected patterns to evoke excitement and spontaneity. The aesthetic is eye-catching, unorthodox, and undeniably fun, just like the Mixed-Up experience.

We positioned Mixed-Up Cocktail Co. as more than a beverage, it’s an invitation to adventure. The messaging and visuals celebrate those who embrace spontaneity, whether that means climbing a mountain, road-tripping with friends, or simply shaking up their everyday routine.

With a fearless brand identity and packaging that commands attention, Mixed-Up Cocktail Co. is ready to make waves in the canned cocktail market. The brand not only stands out on shelves but also connects deeply with its audience, people who believe life should be lived boldly, with a drink in hand and adventure on the horizon.