Agency: EME
Creative Director: Joel Martinez
Designer: Mariana Ramirez
Photography: Raul Villalobos
Photography Direction: Primo Gutierrez
Location: United States
Project Type: Produced
Client: Sotoleros
Product Launch Location: Global
Packaging Contents: Traditional spirits
Packaging Substrate / Materials: Glass, cardboard
Printing Process: Digital, invisible ink

Sotoleros is a compendium of traditional spirits from northern Mexico which seeks to represent tradition, art and culture. Local vintners have preserved these recipes through generations. Sotol, is a journey through time; from the earth and from the past directly to your mouth. Being Sotol such a traditional product, we needed a fresh way to market it while representing its artisanal values. We could not lose sight of the small details that make it unique, such as the hands that make this spirit full of soul. In each bottle, we show the face of each of the Sotolero Masters, whose hands have crafted this elixir for you to enjoy.

What’s Unique?
Colors, tradition, invisible inks seen only with black light, make this package really special, like its flavor.