As a designer, I collaborated with my team to develop two types of lash removers: Remover Start and Remover Pro. Our goal was to create products that cater to both beginners and professionals in the eyelash extension industry. Through in-depth market research, we crafted unique formulas and designed packaging that reflects the essence of each product.
1. Market Research & Audience Analysis
We carefully studied the needs of lash technicians at different skill levels, analyzed customer feedback, and identified key challenges:
- Beginners require a thicker remover to practice their technique and improve application speed.
- Professionals prefer a lighter texture for faster and more efficient removal.
2. Formula Development
Working alongside expert chemists, we developed two distinct formulas:
- Remover Start – A thick, creamy-butter consistency with a green hue, perfect for beginners.
- Remover Pro – A soft, creamy, lavender-colored formula designed for professionals.
Both products underwent extensive testing by lash technicians of all levels to ensure effectiveness and ease of use.
3. Packaging Design
The packaging was designed with the target audience in mind:
- Remover Start features a fresh green color, symbolizing a new beginning.
- Remover Pro showcases a rich lavender tone, emphasizing expertise and professionalism.
The minimalist design focuses on aesthetics and user convenience.
More Than Just a Lash Remover
Remover Start and Remover Pro are more than just removal solutions—they are thoughtfully designed tools that support lash artists at every stage of their journey. No matter your level of expertise, you’ll find the perfect product to elevate your work.







