Royale Oasis premium tea packaging

Overview

This was a university creative project focused on creating a fictional, fully environmentally conscious product, wrapped in a premium design. Royale Oasis is a tea selection featuring three of the most beloved flavors of the Arab world: hibiscus, mint, and rose tea. The packaging is not only elegant but also fully eco-friendly. The tea comes with a reusable tea infuser, allowing for long-term use and reducing waste from disposable tea bags. It is easy to clean and highly practical.

Design Execution

The packaging design is inspired by the details of Arabic architecture and art. The primary inspiration comes from the patterns of Moroccan mosques. These motifs are reflected on the tea packaging, the laser-cut collector’s box, and the top of the accompanying bag. In the Arab world, tea is more than just a beverage—it is a way to connect people and express respect for guests.

Logo Design

The interconnected „R” letters form an „O,” representing the word „Oasis” in the logo, mimicking the fluidity of Arabic script. The word „Royale” signifies premium quality and carefully selected ingredients.