6 Virtues: Product Design

Designer: Ashtyn Huber

Professor: Shantanu Suman

Packaging Contents: Triple Berry Granola Bars, Blueberry Granola Bites, Granola Trail Mix

These products were part of the 6 Virtues logo suite and packaging design project at Ball State University. The project brief was split into two sections: first, create 4 of the 6 virtues logos and then narrow down 3 of them into packaging. The three required packaging designs include a traditional box design, a label design, and a packaging of choice.

For this project, I chose a sub-brand focusing on granola products under the parent brand “6 Virtues.” The target audience for these products is directed towards children (parents as buyers) who want a healthier snack option that is not only healthy but affordable and captures the children’s attention with the choice of a bold monochromatic color scheme and illustrative style. The inclusion of “Simple, Healthy, Affordable” on each packaging also reminds the consumer of the sub-brands core beliefs.

All 6 Virtues Logos were created and then narrowed down to these three after deciding which best fit together in a cohesive sub-brand suite. To keep the packaging cohesive, elements such as the main ingredients from each product were transformed into illustrative graphics to accompany the logo on the packaging. This fun, unique touch also calls for the simplicity of children’s illustrations and color.

Courage is the sub-brand for the triple berry granola bars which includes elements and ingredients of strawberries, raspberries, and blueberries. The packaging also features information such as a “gluten-free” label, product description, net weight, FSC recycled paper used for the packaging label, best-by date, brand message, logo variations, and nutritional facts. Courage is associated with these ingredients because of their red color variations and their association with strength when eating fruits.

Humanity is the sub-brand for the granola trail mix which includes elements and ingredients of pretzels, oats, chocolate squares, and almonds. The packaging also features information such as a product description, net weight, FSC recycled paper used for the packaging label, best-by date, brand message, vertical logo, and nutritional facts. Humanity is associated with these ingredients because the sweet and salty mixture represents humans and their behavioral characteristics.

Justice is the sub-brand for the blueberry granola bites which include elements and ingredients of honeycomb, blueberries, and oats. The packaging also features information such as a “gluten-free” label, product description, net weight, FSC recycled paper used for the packaging label, best-by date, brand message, vertical logo, and nutritional facts. Justice is often associated with the color dark purple as well and when groups cluster together justice is brought forth.