Pinata – Piña Colada

Pinata is a pina colada brand that seeks to transmit the joy and festivity typical of Mexico through its visual identity.

The brand’s symbol is composed of two minimalist piñatas, which represent the celebration and fun typical of Mexico, the country of origin of the drink. The initial letter “P” is positioned above the piñatas, reinforcing the brand name in a discreet and elegant way. The minimalist shape of the symbol reflects the simplicity and sophistication of the brand, while still maintaining a connection to Mexican tradition and culture.

The illustration of a man breaking a piñata, handmade and digitized, becomes an iconic symbol of the brand when incorporated into the drink’s packaging.

The colors blue, brown and yellow were chosen to convey the essence of the drink and the country. The blue symbolizes the freshness and naturalness of the drink, the brown represents the wood of the piñata and Mexican tradition, while the yellow recalls the sun and the joy inherent in Mexican culture.

The combination of these elements creates a vibrant and attractive visual, inviting consumers to try Pinata’s delicious pina colada and enjoy themselves as if they were at a real Mexican party.