CHILLA Ice Cream

Introducing CHILLA, the ice cream brand that doesn’t just cool you down—it slows you down. 🍧🦥

Inspired by the laidback charm of sloths and the nostalgia of retro summers, Chilla combines bold flavours, playful branding, and a stylishly relaxed personality. It’s fresh, fun, and irresistibly craveable — striking the perfect balance between bold confidence and chilled-out simplicity.

The design concept revolves around the idea of “slow melting scoops” — ice cream that encourages people to pause, relax, and enjoy the moment. Each flavour is paired with a quirky sloth illustration, lounging with fruits and props that highlight the playful, easy-going vibe.

The visual identity blends retro warmth with modern clarity. A bold logotype anchors the brand, while hand-drawn sloth characters inject humour and storytelling into each flavour. The colour palette is fruit-inspired yet vintage-adjacent, with strong lid colours that make every tub pop on shelf and on social feeds. The result is packaging that’s minimal yet fun, collectible yet consistent.

Chilla’s brand world is confident, stylish, and design-led without ever feeling overdone. More than just ice cream, it’s a lifestyle brand — scroll-stopping, photo-worthy, and all about slowing down to melt into the moment.