Shampoo Velle

Vellé – derived from the Latin word “vellus” meaning “hair, covering,” conveys a sense of care and softness.

Task:
It is necessary to develop a logo for the Velle brand. Additionally, packaging should be created that associates with the naturalness and freshness of fruit components. It is important to emphasize that the shampoo uses only natural fruits and plant extracts for hair care. The packaging should be bright, yet elegant and not overloaded. Include images of fruits and plants that create a sense of freshness and naturalness.

Target Audience:
Women (ages 18-40) who focus on hair care using natural ingredients. People who care about the health of their hair and scalp, preferring cosmetics without chemicals.

Types:

• Moisture – a moisturizing shampoo with shea butter and coconut milk. Deeply nourishes, making hair soft and shiny.
• Deep Cleanse – a deep cleansing shampoo with yuzu and green tea. Refreshes, cleanses the scalp, and gives hair lightness.

Solution:
In the process of developing the logo and label design for the Velle brand, a unique and memorable visual identity was created that reflects the core values and features of the product. The logo was designed with simple yet expressive shapes. The label design focused on functionality and aesthetic appeal.

Project Participants:
– Graphic Designer – Irina Vedina
– 3D Designer – Ekaterina Shchukina
– Art Director – Alisa Makarova