Veggemo

Competing in the non-dairy space, Veggemo sought to be anything but ordinary. The non-dairy milk originating from veggies was entering a market dominated by products with very similar, very practical branding, so Pendo took things into the unexpected and delightful. Starting with positioning and naming, down to the quirky illustrations, the world of Veggemo was fully realized across identity, messaging, packaging, campaigns, web, video and social.