Manukora – Rethinking Manuka Honey

In a world that’s increasingly prioritizing health and wellness, brands today have an opportunity to responsibly tap into the greatest source of all – mother nature. For Manukora, a New Zealand-based Manuka Honey producer, their commitment to natural ingredients and ethical production over the past 20 years already set them on their way.

Looking to rise above a saturated and commodity driven space, Manukora came to creative agency Pendo to rethink their brand and re-position them in the health and wellness space.

Focussing on the natural medicinal properties and benefits of Manuka, a restrained and sophisticated packaging system was designed. Materials and format were carefully considered, resulting in an upscale apothecary brand that is stripped down to the essentials.