Manukora – Botanicals

Looking to make a shift within the commodity-driven honey category, Manukora developed a new product line based on combining Manuka honey with potent ingredients such as elderberry, echinacea, and ashwagandha. Positioned as a modern health and wellness brand extension, the Botanicals line was inspired by daily rituals of personal well-being. The materials and formats were designed to celebrate self-care with an apothecary feel, encouraging consumers to slow down and embrace the practice of conscious living.