PORÇÖZ GEL Dishwasher Detergent

PORÇÖZ GEL Dishwasher Detergent Packaging Industrial Design (HDPE Bottle, PP Fliptop Cap) and Graphic Design (Sleeve Label)

The plain and flatforms used in industrial design targeted to provide the product a specialized and strong appearance while the golden color and visual contents pursued the perception of premium product. The distinctive cover structure and the bottle hold provided an ergonomic and practical utilization.

The plain and flatforms used in design are targeted to provide the product a specialized and strong perception. The surface clearance made at the front right side supported the hold ergonomics of the bottle. Since the pouring direction of the bottle was planned to be on the left, the deep concave form used on the left side of the cover provided the stopcock to open ergonomically diminishing towards the right and also the cover edge was approached to the stopcock mouth that had to be close to the bottle center. In this way, the controlled pouring of the liquid during the usage stage was provided. This concave form continued on the front side and, by forming a protuberance that surrounded a large part of the stopcock, it provided an opening from all directions. The sleeve label in tones of dark blue was used transparently under the logo and in other different places emphasized the golden color of the bottle for the purpose of creating the perception of a premium product.