The objective of the product designed especially for the Algerian market is the design expression of the shining and performance effect, considering the targeted women group’s association with shiny cleanliness.
The objective of the product designed especially for the Algerian market was to express in design the shining and performance effect, taking into consideration the association with the shiny cleanliness of the targeted women group. Hard cut surface movements emulating diamonds were used in design for describing the brightness. The purpose of using in design the strong lines surrounding the bottle was to create the performance perception. At the same time, when the bottle was gripped, it was planned that these lines increase the strength of the bottle that gives the impression of ‘strong’ with its compact feel. The shouldered structure and curvaceous lines, a feminine expression was provided. The thin belly form was used to prevent the bottle from slipping while washing the dishes. The symmetrical and balanced design planned to prevent the bottle from falling even when there is a small quantity of product left.