PORÇÖZ DISH CLEANER Packaging Industrial Design (HDPE Bottle) and Graphic Design (Label)

The purpose of the bottle shape inspired from the flow of water was to provide a feminine signification through the asymmetric, slim waist form and curved features created by the fluidal and soft surfaces and an ergonomic grip that prevents it from slipping from the hand.

Fluidal and soft surfaces were preferred in the bottle design that was inspired from the flow of water. Above it can be seen that emphasis is on the flow of water that starts at the right of the shoulder form that follows the elliptical shape of the logo, then deepens concavely in the waist area that narrows in the middle, then widens and vanishes forming a corner downwards. With its asymmetric and slim waist construction and curved features, the bottle has a feminine expression and also an ergonomic grip that prevents its slipping from the hand. The objective of the bottom structure of the bottle that stands firmly on the ground was to prevent the bottle from falling even when there was little product left in it. The winding silver sheet in the middle of the bottle on the label design is emphasizing the bright cleanliness. The variety differentiation was provided by the visuals of the jelly drops used for different colors and of the scent contents.