Third Wave Coffee – Vietnamese latte

Client: Third Wave Coffee

Product: Vietnamese Latte

Instant dip coffee bags, with creamers provided.

Idea: The Third Wave Coffee story highlights the special moments and memories that brew over a good cup of coffee. They wanted to extend this feeling to their customer’s homes with a product that not only transported the drinker to a cafe but, more specifically, to one in Vietnam. Thus was born the delicious, easy, at-home Vietnamese Latte product.

Combining the Third Wave Coffee narrative with a sense of travel, we built a visual identity that drew from Vietnamese motifs, layering it with the familiar comfort of coffee. The distinctive design was created with the intention of having the product stand out on shelves.