Easy Coffee Bags – Third Wave Coffee

Client : Third Wave Coffee, Bangalore

Product : Pack of 5 pour over coffee bags. Get the perfect pour over coffee without any equipment at home.

Concept: The story of Third Wave Coffee revolves around the those special moments in time that one pauses over a special cup. We extended this narrative into the packaging and branding of the Easy Coffee Bags by focusing on these intersections of time – a different one for each blend.

The Dark Roast, for example, was named the Wake Me Up blend, and the packaging brought to life a perfect start to the day. The Medium Dark, we called the Mellow Blend – the perfect evening coffee that both relaxes you and carries you through the remains of the day.