Nattsu is a family-owned roaster of specialty coffees, dried fruits and gourmet nuts, located at the very center of Athens. Nattsu, meaning “nuts” in Japanese, has a zen, contemporary approach with a cool and collected attitude. Channeling a bit of the Japanese mindset, we designed a memorable brand, with the desire to attract attention and to create a dialogue between two different cultures. Minimal and bold, the illustrated characters combined with the sophisticated packaging are defined by balance and tranquility.