Hay Joe

Hay Joe | Dry Hopped Farmhouse Ale

Hay Joe is a farmhouse Ale that references traditional and folk styles, but with deep roots in the present. This beer style originated in Belgium, is brewed specifically for the hardworking farmers working in the Flemish farmlands, under the hot and dry sun. After a long day in the fields, Hay Joe is a haven for a quiet moment of repose. We designed a visually distinctive and compelling label with a fresh outlook, both in the shape of the label and the illustration that complements its overall look. For the typography, we chose a playful yet sturdy approach, while adding a natural color palette inspired by hazy autumn sunsets.

Client: Strange Brew