Hatchet Fish Ale

Creative Agency: Our Revolution
Project Type: Produced, Commercial Work
Client: Hatchet Fish
Location: Sydney, Australia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Aluminium Can
Printing Process: Offset printing, foiling

Hatchet Fish Ales are produced by two fisherman friends in a Sydney based micro-brewery. Sharing a love for craft beers, they embarked on creating the perfect dark and pale ale to accompany their many fishing trips. They put the same amount of patience into being their ales as they do into waiting for that perfect fishing catch of the day.

Our Revolution created the name ‘Hatchet Fish’, inspired by the elusive deep sea Hatchetfish, who break the pitch-black darkness of the deep sea to cast captivating blue and silver light that reflect off their scales. Combining the iconography of the fishing hook, waves, rope and fish into one label to capture the spirit of getting that first bite on the line.