Open Foods Salads

Q. How can a salad brand empower people to become health-conscious?
A. By positioning itself as a friend of every meal, not an enemy of taste.

Open Foods brings the joy of fresh, flavorful salads to your table, making healthy eating fun and effortless. With zero chemicals and bold, vibrant flavors, we’re redefining how you enjoy greens—one bite at a time. Our strategy was to communicate how easy it is to include a little salad in every meal and create a major impact on your health. We built the messaging around “Little Salad, Big Wins.”

Orange Tribe crafted a concept that shows how a simple salad can boost health. To bring this to life visually, we developed a logo featuring a leaf paired with friendly typography, vibrant illustrations, and warm colours, signalling freshness and vitality. This positions Open Foods as the perfect addition to any meal, making healthy choices more accessible and enjoyable for everyone. And here are the final results.