OoMee Beverage

OoMee — is a new algae based refreshing drink that supports your gut health. It gives you the feeling of nourishing «Ooo, me!» with soluble and insoluble fiber inside. Consuming it you are taking care of yourself and the planet as marine plants absorb 2 times more CO2 than trees.

The product aims at a broad audience in the US market. It supports gut health, it’s vegan, gluten free and uses marine plants as sustainable source of food. OoMee rethinks the algae and makes them tasty, makes them attractive and fresh with their new beverage.

The task was to design the whole visual identity: logo, colors, graphics, packaging — everything was designed from scratch. The main theme of the visual identity became abstract algae shapes complimented with «tasty» natural colors. The OoMee helps to save the population of sea otters on the US seashores. Sea otters support marine plants in thriving as they are regulating the population of sea urchins. The company wanted to have a sea otter as their mascot on the packaging.