Chinese Tea Store

Designer: Kirill Moskvich
Project Type: Produced, Commercial Work
Client: Tea store “ChainiyMag”
Location: Russia, St. Petersburg
Packaging Contents: Chinese tea
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing

ChainiyMag (an abbreviation for “Tea store” which sounds exactly like “Tea Wizard” in Russian) is as online store of Chinese tea and tea-related products. The main goal of the store is the popularization of Chinese tea culture and aesthetics in the central part of Russia.

While developing the brand, we turned to Chinese classical painting. The patterns on the packages depict the mountain views and tea leaves, and the logo is stylized for traditional Chinese carved stone prints. Chinese artists had their own carved stamps, which were a kind of unique signature. The theme of paintings was chosen to show the attitude of the owners of the store to the tea industry itself – they consider tea being an art.