911 CLEANING PRODUCTS FOR PETS

911 is a brand of cleaning products for pets. The design is based on the metaphor of rescue service “911”. Unlike regular house cleaning, pet care, mark/odor removal and habitat disinfection require a quick response, an urgent solution. Therefore, the packaging design of the 911 brand literally screams, rushing to help its customer. Several details have been added to the packaging itself. The first of which is the extruded brand logo on the side of every product packaging. The second element is a little hint, a reference to the 911 siren, which incarnated in the cap of the spray and in a measuring cup for the powder. When analyzing the packaging design of this particular category, cleaning products for pets, we noticed that the reverse side of the package with information about the product is usually typeset too simply, without any accents. And we have tried to avoid this mistake in our work. Our goal was to focus customers attention on the way the product is used, by making pictograms for each step.