Vodka Bulbash 20 years: Anniversary Edition by ARMBRAND

The first bottle of Bulbash TM was produced on November 30, 2004. Over the past 20 years, the trademark has become a world brand (the export geography includes 28 countries), consistently coming into the top 50 of the world vodka rating (36th position in 2023).

To be successful in the market, the brand needs to be dynamic and maintain relevance, constantly develop and change, matching current trends. Most of the time on this way Bulbash is supported by the professionals of ARMBRAND agency, who help him to stand out in an ultra-competitive environment, redesigning the main lines, creating the new ones, projecting bottle shapes, developing limited editions… As a result of such a regular collaboration, the brand has become a loved one to them, so to say.

So, ARMBRAND enthusiastically worked on such significant project as a limited edition for the 20th anniversary of TM Bulbash – this product, that reflects the event importance and has special quality, became a gift for brand customers.

The label design stays in the same field as the current line, and at the same time stands out as a holiday date in the calendar. The combination of a dark blue background and gold creates an image of expensive vodka. The holographic base adds the feeling of a holiday so desired of alcohol customers, while it looks noble and elite, without any kitsch – working with holography, it is very important to keep balance. So, “laser” rays, as in modern light shows, harmoniously illuminate the name “20 years” with the counter-form of the bottle in the figures. The composition with falling gold confetti and a podium refers to a solemn event on the Oscars level. A dark-blue closure with gold supports the overall look.

As a result, there’s a solemn anniversary design, ultra-outstanding on the shelf and variable under changing lighting. So already now (at the time of publication of this article) this product cannot be found in stores. In two months of sales, everything is sold out, and there will be no additional edition. Well, there will be the 25th anniversary ahead.