GreenLine infused drinks line redesign

The goal was to make vodka more noticeable on the shelf keeping a unisex position for the target audience while maintaining one concept with the GreenLine vodka redesign.

It was developed the logo with unique lettering that fits the bottle and brand positioning. The added green plate forms a single block on the shelf, symbolizing the name GREENLINE.

The composition became centralized, the asymmetry at the label top was removed. Along with central symmetry, axial is used: the images, inverted as on playing cards, make the design a bit frisky, what is important for a product which is used in companies with a possible female presence. Instead of photographic images, we created for the product zone the unique handmade attractive illustrations bringing vivacity, dynamics, holiday mood. To strengthen the environmental theme and modern orientation of the image, we added understandable pictograms at the foot of the label.

The result is a solid line that stands out on the shelf significantly and strengthens the brand’s position among the target audience.