Golden Sword: Up To Date Image of Spanish Wine

ARMBRAND

Belarus Minsk

For one of the Russian wine market leaders, we have created a comprehensive project (naming + appearance) of wine which refers to Spain.

The chosen name ESPADA DE ORO (“Golden Sword” in Spanish) echoes the word “España” and is capable of effective marketing communications. The volume golden sword made in the heraldic style maintains the name’s semantics and attracts attention. The Gothic-style logo fits the positioning of the wine. Color coding, contrasting and noticeable on the shelf, is reminiscent of Spain. The footer forms a set with a cap. The concept makes the line to be easy to scale for SKU.

As a result, we’ve got a notable design, actively highlighting the line on the shelf, with well-defining geometric shapes and a label that’s easy to remember.