KALYADNY GROG BULBASH by ARMBRAND

In such an anxious time as now, people need the opportunity to stop and enjoy the moment. And just on the eve of Christmas and the New Year, the BULBASH LLC released a new product, Kalyadna Grog aperitif, which is a drink that can be drunk both cool and hot. The exterior design was developed by ARMBRAND agency.

The unique illustration creates the image of a typical old European town – cozy streets are shining with garlands of festive lights and warm light from the windows. The BULBASH brand logo is located on a wooden sign, as the name of a tavern. The Belarusian Latin alphabet of the name supports the European theme. The dark blue night sky, combined with the golden lights, creates a contrasting and “festive” color combination. The signature of the master and the carved edge of the label refers to honest hand-made work. The seal with a golden snowflake reminds me of winter.

Nostalgia, coziness and trust – these communications were laid by ARMBRAND in the image of the product, which will become for the consumer like a window into a winter fairy tale.