ARMBRAND

Belarus Minsk

For AGORA, one of the Russian wine market leaders, ARMBRAND agency has developed a comprehensive project (naming, shaping and design) of the line that creates the image of Spanish wine.

The product has the name TRES LINEAS (“Three Lines” in Spanish), which is intuitive to most Russian consumers and capable of effective marketing communications.

Modern heraldry and logos in Gothic style add veracity and Spanish authenticity. The colour scheme refers to Spain’s national flag, it is positive and friendly, active and noticeable on the shelf. The footer harmoniously fits the cap. The concept is easily scalable for SKUs.

As a result, there’s the notable classic design with well-defining geometric shapes and a label that’s easy to remember, which highlights the line on the shelf.