Aristocrat: Authentic Nepalese Whiskey

In the continuation of collaboration with The Nepal Distilleries Pvt. Ltd., the ARMBRAND studio has crafted a unique brand identity for authentic Nepalese whiskey that is rapidly capturing the hearts of a new generation. The goal was to create a modern, distinctive design that would make the bottle stand out on the shelf, competing with the expressiveness and appeal of global brands while appealing directly to Generation Y.

The bottle’s design is a harmonious blend of aristocratic elegance and local heritage. Its elegant shape, referencing architectural elements of Doric columns, evokes a sense of luxury and prestige, further enhanced by a shimmering base reminiscent of an honorary medallion. The prominent logo captures attention even from a distance, while national symbols—like elements of the Nepalese flag and traditional colors—craft an image that makes it an ideal souvenir from Nepal.

Special attention was given to the packaging: a Bengal tiger, depicted in unique iconography, symbolizes Nepalese aristocracy and immediately draws the eye. This is more than just packaging—it’s a cultural symbol that emphasizes the product’s deep connection to the country’s heritage.

The result is a rich, memorable, and contemporary brand image aimed at a new generation, underscoring the uniqueness and high quality of authentic Nepalese whiskey—a seamless blend of local tradition and global trends.