128 BPM

DESIGN / PROJECT NAME
128 Bpm

PRIMARY FUNCTION
Gin Packaging

INSPIRATION
The inspiration for this project comes from songs rooted in Blues as a musical genre. Songs like “How was it for you” by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging. For this project, a special Blues track was created at 128 Bpm called Gin Blues.

UNIQUE PROPERTIES / PROJECT DESCRIPTION
Bpm (Beats per minute) is the tempo of a song. For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm. There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix.

OPERATION / FLOW / INTERACTION
This proyect was developed as a personal proyect.

PROJECT DURATION AND LOCATION
128 Bpm was launched in Chile on September 4, 2024.

PRODUCTION / REALIZATION TECHNOLOGY
The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine. The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine.

SPECIFICATIONS / DIMENSION / PACKAGE / TECHNICAL PROPERTIES
The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.

RESEARCH ABSTRACT
Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA. Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues.

CREATIVE / RESEARCH CHALLENGE
The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.

TEAM MEMBERS (5) :
Art direction and design: Ximena Ureta, Generalist: Alvaro Garrido, Illustration: Benjamin Dieguez.

IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.