Sportline

Creative Agency: Iam branding agency
Art director: Yura Ponomarev
Designer: Daniil Shumakov
3D Pavel Gubin http://truerender.ru/
Managers Yulia Ponomareva, Ksenia Guseva
Project Type: Produced, Commercial Work
Client: Sportline Nutrition
Location: Chelyabinsk, Russia
Packaging Contents: Sports nutrition
Packaging Substrate / Materials: Plastic, metallized
Printing Process: Flexography

TASK
Develop a new packaging design with an expressive character, make the product more visible on the shelf and more attractive to the consumer.

DECISION
Sports nutrition labels are often printed on metallized film. We exposed the mirror surface, leaving half was not sealed. The lower part of the label is framed color camouflage: each product has its own palette. To highlight the professional line, we replaced the steel tape on golden.