The Roaming Hen

Creative Agency: CENTERSPREAD-Creative Advertising Agency
Project Type: Produced, Commercial Work
Client: The Roaming Hen
Location: Australia
Packaging Contents: Eggs

With these packaging labels, we were briefed to convey the brand story through an illustration based design.

Keeping in mind, the particular process involved in Pasture Raised Eggs which is the core USP of this product, we created a vintage & retro styled layout. Narrating the story of a chicken allowed to roam free in pastures and then producing eggs which taste and look better was the challenge which was tackled befittingly. The overall design has an evident storybook feel to it, with the illustration on one side moving fluidly towards the text/ relevant information regarding the product.

The fonts and opted color palette serves to reinforce the natural and domesticated feel the client wished to project.