120WaterAudit

Creative Agency: Co-motion Studio
Designers: Stacey McClure, Jon McClure
Printer: Welch Packaging
Project Type: Produced, Commercial Work
Client: 120WaterAudit
Location: Indianapolis, IN
Packaging Contents: Water
Packaging Substrate / Materials: White Corrugated Cardboard
Printing Process: Flexography

120WaterAudit is a water testing service for businesses and consumers. They provide a convenient way to frequently test your water for unhealthy contaminants. 120WaterAudit engaged Co-motion Studio to create a premium brand and intuitive packaging that emphasized the quality of their product.

The kit needed to weigh less than a pound and fit in a residential mailbox.
Every kit includes:
• a bottle to collect your water sample
• a chain of custody sticker for lab processing
• a box seal for return mailing
• two swag stickers to share with family and friends

On the inside flap of the box, a customer will find instructions on how to collect their water sample. Iconography was used to depict the customer action for each step.

What’s Unique?
Our biggest challenge with this project was figuring out how to indicate the fill line on the collection bottle. Water tests require a certain amount of water, and we needed to make sure their customers hit that minimum. The budget didn’t allow for custom-printed bottles, so we designed the inside panel with a flood of blue to indicate the fill line for each water sample.