ERES FUEGO

Agency: Brandsummit
Designer: Alex Monzó
Photographer: Francisco Mónaco
Location: Spain
Project Type: Produced
Client: KOA distance
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital priting

Beer, coffee and sports together at KOA Distance. The world’s first half Ultraman, celebrates its 5th edition with a new campaign: Eres Fuego (You are Fire). A risky and energetic proposal, which seeks that the brave (participants) feel the force of all the elements during the three days of the test. To do this, a graphic was developed in fluorine colours with two ranges of gradient, geometric shapes that characterise the flames of the fire and a bold typeface that provided forcefulness and impact.

What’s Unique?
A visual proposal as unique and unforgettable as this triathlon, which was adapted both to the competition garments (jersey, socks, shirt and finisher shirt) as well as to the limited editions of two beers and a specialty coffee that accompanied the adventure.